MA Program, Strategic Communication: At a Glance

University: University of New York in Prague/La Salle University
Fields of Study: Professional Communications & Public Relations
Dates: October 07, 2019 to December 17, 2020
Credit: 36
Deadlines: May 31, 2019
Price: $23,000
Housing: Apartment
Minimum Age: BA Degree

Program Highlights:

Earn an American MA degree in Prague! Along with the process of globalization, education has become more global. Now there are so many opportunities to earn your degree abroad. That is why we have developed our full-degree options so that you can study abroad AND still get an American degree. This program takes place at the University of New York in Prague (UNYP) in cooperation with La Salle University.

The University:

The University of New York in Prague (UNYP) is a fully accredited university that offers American BA and MA degrees. Its MA degrees are awarded by the prestigious La Salle University, located in Philadelphia. With a history of over 140 years, La Salle University is a highly ranked regional American university, and Prague is the perfect campus!

The City:

Prague is the perfect place to study abroad! It has been often described as one of the jewels of Europe due to its beauty, charm, and rich history. Every visitor falls in love with the city. With over 1.3 million inhabitants it’s is the Czech Republic’s largest city and also its capital. The heart of the city is the Old Town, which once served as the medieval marketplace and now hosts a variety of shops and outdoor cafes. The city is overflowing with culture and history. When you’re enjoying a cappuccino on the Old Town Square you can see a unique blend of Gothic, Baroque, Renaissance and Art Nouveau architecture. From the Charles Bridge on the Vltava River, you can admire the Prague skyline with Hradcany Castle, whose 100 spires sparkle like stars at night. In addition to the breathtaking sights, Prague also offers a variety of cultural attractions such as concerts, museums, theatres, clubs, and restaurants. Since it is home to many of the Czech Republic’s best universities, there will be lots of students for you to meet and socialize with. Prague is a safe, affordable and friendly city, so you’re sure to have the time of your life!

Courses & Descriptions:

Professional communication skills have become one of the key aspects of all types of enterprises. Students on the PCPR program study with instructors from the U.S. and Europe on a program that challenges students to build and develop the skills and theoretical understanding needed to work in key positions in a wide variety of private and public enterprises. The 15-month program of weekend studies (2 weekends per month) leads to an American Master’s Degree from La Salle University. The comprehensive nature of the program covers the major aspects of internal and external communication in organizations, including: • Persuasion • Public Relations Campaigns • Integrated Marketing Communication • Promotions Management Students currently studying on the program come from over half a dozen different countries. Past students have ranged in age from their early 20s to early 50s, and have come from a wide range of professional backgrounds including journalism, marketing, PR, diplomacy, education, and others.

Sample Course Listing

UNYP/PCPR Communication Conflict Management - Credits: 3

UNYP/PCPR Effective Presentations - Credits: 3

UNYP/PCPR Integrative Marketing Communication - Credits: 3

UNYP/PCPR Organizational Communication - Credits: 3

UNYP/PCPR Persuasion - Credits: 3

UNYP/PCPR Principles of Public Relations - Credits: 3

UNYP/PCPR Public Relations Campaigns - Credits: 3

UNYP/PCPR Public Relations Writing - Credits: 3

UNYP/PCPR Research Methods - Credits: 3

UNYP/PCPR Strategies for Professional Writing - Credits: 3

UNYP/PCPR Practicum Project - Credits: 3

UNYP/PCPR Practicum Proposals - Credits: 3

Transfer Credit:

These MA degrees are awarded by La Salle University, which was founded in 1863 and is located just outside of downtown Philadelphia. La Salle University is accredited in the US by the Middle States Association of Colleges and Schools, Commission on Higher Education. There is no better place to get an American degree but in the beautiful setting of Prague!

Financial Aid:

There are many opportunities to finance your studies at UNYP/La Salle! American students can apply for prestigious scholarships. The GI Bill can also be used for our programs.

Students are invited to apply for the numerous scholarships provided by UNYP/La Salle such as the Academic Achievement Awards, Housing Stipends, and Social Stipends. Please contact our office for more details.

Application Deadline(s):

May 31, 2019

Late applications will be considered on an individual basis.

Applying for our programs is simple! Fill out the on-line application form and wait for more information from us.

Why Study Here

Affordable American Degrees

Tuition and living costs are much more affordable than studying in the U.S. or Canada – you’ll save thousands on student loans.

No Standardized Tests

No GREs required! The application process is easy, and we’ll help you every step of the way.

Be in the Center of It All

Your campus will be located in the heart of Europe, so you’ll have plenty of opportunities to travel and learn outside of the classroom to other European cities such as Paris, Rome, Budapest, Berlin, etc.

Meet a Diverse Student Body

At UNYP/La Salle there are over 700 students from over 60 different countries along with over 90 instructors from 16 countries.

Internationalize Your Resume

In the age of globalization, future employers will be looking for employees with international experience and language skills – this is the perfect way to make your resume stand out!


  • $23,000

What's Included

Tuition and Fees

The program includes full tuition and fees (approx. 12,150USD) for the entire MA program at the University of New York in Prague/La Salle University.

Airport Transfers

In order to make your arrival go smoothly, your Program Director will meet you at Prague International Airport. He/she will take you in a taxi to your apartment and help you move in. At the end of the program, the Director will also take you to the airport before departure.

In-Country Orientation

You’ll take part in a 2-day orientation session at the beginning of the program. The Program Director will provide you with helpful advice and tips for living in Prague, review the schedule of activities for the program, distribute cell phones, and teach a survival Czech class.

Use of a Pre-Paid Cell Phone

During the orientation session you’ll be provided with a cell phone and a number of initial minutes. You’ll be responsible for recharging your phone with minutes. A cell phone is a great way to keep in touch with your friends and family back home. Also, text messaging is a popular and economical way to communicate with your friends in Prague.

Transportation Pass

To help you travel smoothly around Prague, we’ll provide you with a transportation pass that can be used on all buses, trams, and the subway.

Activities & Excursions

Activities and excursions will be planned throughout the program. These activities are designed to help you get to know Prague and the Czech culture better. Some sample activities include: a tour of Prague, museum trips, art galleries, bowling, films, concerts, and many more. There will also be weekend trips to Vienna, Austria and Dresden, Germany. The university also organizes student activities, such as a debating club, psychological society, and sports activities. So there will be plenty of opportunities to get involved in student life.

Health Insurance

You’ll be provided with a short-term accident and sickness medical plan that is designed especially for students studying abroad.

On-site Program Director

Throughout the program, you’ll receive on-site support from the Program Director. The director will meet you at the airport, lead the orientation session, organize activities, and be available 24-hours a day.

Fitness Club Membership

The university provides free access to designated local gyms for a variety of fitness activities, including weight lifting, aerobics, spinning, and swimming.

International Student Identity Card

All students are issued a complimentary International Student Identity Card (ISIC), which gives you great student discounts on airfare, rail passes, accommodation, sightseeing, food, shopping and more. Over 40,000 discounts are available around the world!

What You'll Need


Meals are not included, but you will have a kitchen available in your apartment so that you can cook your own meals. Food is very affordable in Prague. Many students also like to eat out. There are small cafes and quaint restaurants close to UNYP/La Salle for you to enjoy.

Spending Money

Prague is an affordable European city to live in. You will need to bring spending money for food, personal items, additional travel, and entertainment.

Round-trip Airfare to Prague

Student travel agencies provide great deals on airfare to Prague. The average round-trip ticket costs around $800.


Generally textbooks are much cheaper in the Czech Republic and professors use a lot of readers and photo copies rather than expensive books. You should plan on bringing $100 per term for books.

Pre-paid Phone Cards for Your Cell

At the beginning of the program you will be provided with a Czech cell phone and an initial amount of minutes (ca. $30). During the program you will need to purchase your own phone cards to refill your minutes. Your Program Director will show you where to buy these.


Most students share apartments. It is not difficult to find affordable housing in Prague. We can provide you with advice on accommodation options. Depending on the location, a room in an apartment can cost between $400 and $600 per month.